“Best-of-Houzz Photography and Stories Awards – 7 Years in a Row!”
Rick Jacobson is one of hundreds of professional contractors in the Minneapolis market. How to differentiate his services in the marketplace?
Identifying women as key decision makers for Jacobson Construction’s marketing, Rick is positioned as someone who listens to and respects a customer’s remodeling ideas.
I shaped Rick’s marketing content around the things that these potential customers look for in remodeling: Someone who listens. Someone they can trust.
I currently provide original content – text, photos, and graphics – for a monthly newsletter, Houzz updates, and website pages.
Rick has earned seven consecutive “Best of Houzz” awards, and in 2021 a Best of Houzz Design award. His business is booming.
The Whole Story
Rick Jacobson is one of hundreds of professional contractors in the Minneapolis market. Identifying women as key decision makers, we shaped Rick’s marketing around the things that potential customers look for in remodeling: Someone who listens. Everything from the choice of foreground/background color pallet, to the choice of headline font is repeated over all of Rick’s marketing to support a consistent brand image.
Sample copy: With over 30 years’ experience in the business, Rick Jacobson understands home remodeling. He’ll listen to your ideas, show you the best way to get the job done, and deliver your new home remodeling project – on time and on budget.
I designed Rick’s logo, and continue to provide regular social media updates, with original photography and copywriting services that generates content for Houzz, a monthly newsletter, and website updates.