How Black-and-White Illustrations Became a Best-Selling Book
Masters Alliance is an internationally nationally recognized business consultancy generating business with C-level executives. To launch a marketing campaign, we began with ideas for a new corporate image.
Research indicated that our target customer were drawn to black-and-white cartoon-like illustrations.
We commissioned 16 original illustrations and wrote 16 articles. This content was used for the website, email newsletters, and social media.
The 16 articles formed the basis of “Bucket Heads,” an internationally best selling book and audiobook.
Leveraging a few strong ideas gave Masters Alliance content that is still being used to generate business, while raising author J. Allen’s visibility in the marketplace.